The Showground is ideally located just off the A47. At the same junction (just minutes driving and walking) is Longwater Retail Park where you will find the closest food shop, a Sainsbury's Superstore (plus petrol station). There are also shops such as The Range, Next, Sports Direct and Boots, which may come in handy too.
There's a Marko 20 minutes away, down the A47 in Thorpe End on Cranley Road; and a Booker 25 minutes away near Norwich Airport on Liberator Road.
You'll also find an ALDI 10 minutes away, towards Norwich on the A1047.
You can also arrange for a shopping delivery to take place, but please note these will need be met at the gate and must be between 10.00-11.00am or 7.00-8.30pm. You may also bring a vehicle onsite during this time.